Why Data Tags Are The Best Way To Organize Your Company’s Photo Collection

Those of us that have found themselves in charge of managing tens of thousands of our company’s photographs understand how frustrating this predicament can be. In the past, managers of such collections had to take special care to organize each photo meticulously, whether it be by the date, location, or event at which that the image was captured.

Thankfully, the introduction of digital asset management (i.e. DAM for short) has made managing such vast collections far easier and accessible. This is especially true for companies looking to organize and manage their collections with a long-term outlook in mind.

What Is Digital Asset Management?
Digital asset management is an approach for organizing, storing, and retrieving rich media files, like photographs or music. Furthermore, DAM allows for businesses to control the managing rights and permissions to these media types, which allows companies to have more control over their digital assets.

DAM Is Great, But It Would Be Nothing Without Data Tags
Data tags are a type of metadata (or, “data about data,” like photographs) that allow for companies to better organize their collections of rich media files. Simply put, without data tags, digital asset management would be a far less effective tool, as data tags are the proverbial glue that keep DAM solutions together. Data tags can range from the basic, such as tags for photos taken in “Washington State” in “September 2018,” to the complex, which are typically created by businesses for specific use cases.

Why Are Data Tags So Important?
If you have been in the business of managing large data or file collections for some time, you’re likely aware of this work’s guiding rule: A collection of rich media files only grows over time. This is especially true for photographs, which are becoming an increasingly important component of business marketing thanks to the increasing popularity of social media applications like Facebook and Instagram.

Thankfully, data tags are an effective way to allow businesses to scale their photo collections in an easy to manage and sustainable manner. Instead of attempting to organize innumerous photographs in folders on a PC’s desktop, data tags allow for companies big and small to effectively organize data in categories ranging from geotags to when a photograph was acquired.

Could Digital Asset Management Provide My Business An Edge?
Yes! DAM has the potential to greatly increase speed and efficiency for companies that deal with an overwhelming number of photographs within their company’s collection. Designers and marketing teams can use DAM to quickly search for and access files within a collection, while sales teams can greatly benefit from having up-to-date information on materials and resources at anytime and any location.

As we have seen, digital asset management (and the data tags that underlie DAM) are effective tools for the management of large photo collections. If you are interested in learning more about how DAM may be able to assist your business, we encourage you to check back often for more valuable tips and insights.